What are we looking for when we ask why? Meaning. Values. Purpose. Perhaps not terms associated with investment firms. We’re proud to be different.

Our approach

We see a world where businesses don't just chase profit. Where a venture's value is measured beyond the boundaries of economic gains. Growth is good, but what are we willing to give up in its pursuit?

We come from the business world. We've seen it lose its way. Value and Purpose is an investment firm to align value with purpose, to bring value back on track by building a community of entrepreneurs that believe morality and meaning are equally important as profit.

We specialise in changing and building business cultures from the inside out. Through advisory roles and hands-on leadership we add value to our clients by introducing purpose driven business cultures based on freedom and social responsibility.

The days of profit before people are over. This is the modern way. A better way.